I live in the most, shall we say, lifestyle diverse neighborhood in Seattle, so when I’m out on a run, it’s not surprising to receive an up-and-down from anyone, male or female. During the beginning of the reprise of my running life, a lot of those looks seemed to say, “Oh, look at the poor slob trying to run.” Recently, that empathy has been replaced with envy.
How do I know that for sure? The very first time I went running in my ashmei Ultimate Softshell Running Jacket, a guy running in the opposite direction slowed upon approach, did a 180, caught up (too easily, perhaps) and asked, “Where did you get that jacket?!”True story.
So many of us have spent so much time at Fernando’s Hideaway, that figment of Billy Crystal’s imagination, we’ve started subscribing to the it’s-better-to-look-good-than-to-feel-good philosophy. The U.K.-based company ashmei shows us that we can do both. Not only do I “look marvelous, darling” in my new jacket, I feel that way, too.



